Fashion + Wood = Sustainable Eco Chic!

Spring/Summer is on its way and I’m excited to be see Sustaininable Eco Chic becoming more visible in fashion.  At WWD MAGIC wood was a big theme in fashion accessories.

PROOF – Three brothers from Boise, Idaho came together to create this super cool, eco-friendly sustainable eyewear line made from wood. Available in four styles – Buds, Boise, Birds and Cake – all are unisex except for the Cake which is geared towards the ladies.   Each style is available in four finishes – Bambo, Zebra Wood and Ebony with different lens options. In addition, they are committed to supporting worthwhile causes such as providing sight-giving surgery to individuals in need in India, replanting native trees in Haiti and a sunglass recycling program.

We picked up a pair and will be road testing our new Buds in the next few weeks so stay tuned for an updated report!

To check ’em out go to

Photo courtesy of PROOF.

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